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Kyle Wood | Bootcamp Ideas

'Argh, I just have so many ideas!'

Published 3 days ago • 4 min read

Yesterday morning we wrapped up the final class of Group Flow, my latest training on growing your business with fitness cohorts.

A few of the students have been facing the same problem:

The have many amazing ideas for fitness cohorts, but they're having trouble choosing which one to create first.

As we know, simply choosing to do everything at once is a mistake. It almost always ends with incomplete and subpar projects.

It's like going to a restaurant, ordering every single dish on the menu, trying to eat them all at once and then picking a favourite. As you can imagine, it gets messy.

So if you want to make sure you're putting your best foot forward every time, you need to pick one to get started?

But how do you do that when every idea feel fresh, interesting, exciting and like it's the 'right one'.

Well, I have a little trick that works every time and I'm going to share it in today's Friday Finisher (or watch a video walkthrough I made).

How To Choose The Best Ideas

Reading time: 3 minutes | Topic: Fitness Business

The Warm Up: Make Your List

Which ideas are you struggling to choose from at the moment?

Write them down in a list in no particular order.

The Problem: Too Many Ideas

Ideas are cheap.

Just now I had an idea for a Uber-like service where you ride on hippos instead of cars.

(Hey, I didn't say it was a good idea.)

The point is that it's easy to come up with ideas but we only have a finite amount of time and energy to bring them to life.

The good news is, that if we do pick the 'wrong' idea, at least we'll know after we've tried to create it. At the very, very least we'll have learned something which will help us with our next idea.

So I want you to grab your list from the warm up and let's work out which idea is the next one you'll tackle.

Focus On Elimination

Let's say this is my list of things I want to create in 2025, but I can't choose which one to do first. I'm already getting FOMO about the thought of not doing some of these:

  1. Create a big bootcamp cohort
  2. Small group strength classes
  3. Start a passive income stream
  4. Automate everything with some good booking software
  5. Grow my reach on Instagram
  6. Hire a trainer to take over some of my classes

Ok, now what I want you to do is cross one item off your list. Whichever seems the least exciting, least important or least doable with your current skills. You choose the reason why, but just pick one to cross out.

  1. Create a big bootcamp cohort
  2. Small group strength classes
  3. Start a passive income stream
  4. Automate everything with some good booking software
  5. Grow my reach on Instagram
  6. Hire a trainer to take over some of my classes

Okay, so I picked 3 because I don't really know much about passive income and realised that I should probably focus on things like improving my class attendance first.

Now I'm going to pick another.

  1. Create a big bootcamp cohort
  2. Small group strength classes
  3. Start a passive income stream
  4. Automate everything with some good booking software
  5. Grow my reach on Instagram
  6. Hire a trainer to take over some of my classes

I picked the small group classes because I don't really have the equipment or space for that. The reason doesn't matter too much, the main thing is that you just cross one thing out.

Now, I'll repeat the process again and again and again until there is just one item not crossed out.

Yes, this will get harder as you get down to the last few items. Keep going!

  1. Create a big bootcamp cohort
  2. Small group strength classes
  3. Start a passive income stream
  4. Automate everything with some good booking software
  5. Grow my reach on Instagram
  6. Hire a trainer to take over some of my classes

So, as you can see at the end of it all I realised that finding a trainer to take over some of my classes was the most important thing that I need to focus on now.

The Finisher: Why This Little Trick Works So Well

This technique uses a little bias in our brain where we're better at picking things we don't like than picking things we do like.

My brain was able to eliminate the ideas that were just 'cool ideas' and in the end I was able to find the one idea that I knew I needed to focus on to free up my time and grow my business in new ways.

I highly recommend trying this out and see what comes up for you. Like I said, it's not easy but it does help you finally choose something which will help you move forward.

Now, what do you do with the ideas you crossed out?

Keep them.

Write them down somewhere and after you've finished bringing the idea you choose to life, revisit them and see if they're still something you'd like to do.

If you use this technique, I'd love to hear about it. Just reply to this email.

And, if you have the same problem choosing which workouts to do each week, you'll love the new monthly plan feature on BootCraft which breaks down a list of recommended group fitness workout ideas for you to do each week.

Here's what's happening on Bootcamp Ideas in month:

🏫 Continued Education: The recordings for my latest program, Group Flow, are now available. Unlike other courses that you buy and then they just sit there uncompleted, Group Flow is all about taking action. In just 2 week's we'll get your fitness cohort planned out and ready to go! And yes, I will be running another group through this live in the new year.

🛠️ BootCraft: Last month on BootCraft I brought out a completely done-for-you workout plan for the month of December. There are some great ideas in there on how to end your year of group fitness workouts. Sign up now to grab it and grab the January plan which drops in 9 days. Also, 2 new drills for you, Squat Plus What?, a squatty bodyweight finisher and, Five Rounds Fit LV, an AMRAP style circuit focusing on cardio and core.

🔍 Blast From the Past: The Big Collection of Christmas Workout Ideas 2023​

And with that, have a great weekend!

Kyle Wood​
Certified PT and Begrudging Idea Eliminator at Bootcamp Ideas
kyle@bootcampideas.com | bootcampideas.com

Kyle Wood | Bootcamp Ideas

Workout ideas and tips for group fitness instructors and personal trainers. Subscribe to get my weekly ideas.

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