Client-generating wheels ๐Ÿ›ž


"30 clients paying you $300 per month equals $108,000 per year"

It's easy to make a living as a fitness coach right?

Er, right...?

Those numbers above are referring to online coaching, but it's a pretty similar formular for group fitness too, isn't it:

50 bootcamp clients paying you $200 per month is $120,000 per year.

So if it's so easy, why are so many fitness coaches still struggling to make any money?

Because, whether you do online coaching, bootcamps, semi-private or something else, the numbers only work IF you have enough clients.

If your number of clients is down the whole thing falls over. You'll be working just as hard but have very little to show for it at the end of the month.

So, what do you do?

Well, that's what I want to share with you in today's email and involves something called a FLYWHEEL. And it's really going to help you out.

The Fitness Coaching Flywheel

Reading time: 3 minutes | Topic: Fitness Business

The Warm Up

What would you like to earn from your fitness gig?

How many clients will it take to get there? How will those clients find you?

The Main Drill

From todays email I just want you to remember one thing:

ABC 123

Yes, it really is as easy as to understand this proven concept.

A = Attract - to attract new customers focus on just 1 platform and one person at at time
B = Bundle - have 2 'bundles' people can choose from when they join
C = Coach & Commit - turn new clients into lifelong clients with a choice of 3 ways they can keep working with you

But what is a flywheel?

A flywheel is just a silly business term for a system that feeds back into itself.

Meaning it helps your business build momentum with less and less effort.

Here's the flywheel of ABC 123:

A system like this helps strip away all of the distractions of running a business these days. It keeps things simple. It's easy to remember. It helps you focus.

If it doesn't fit into the flywheel then it's probably not worth your time.

When you get this working, it's the best. You can go through periods of spinning the wheel hard and periods where you just let it tick along by itself.

Say goodbye to burn out and hello to a really good flywheel.

The Finisher

Have a look at your fitness coaching business.

Are you operating a flywheel that keeps building momentum?

Or does it feel like you're constantly putting in effort and not getting much in return?

Here's what I'm thinking...

I know that while the concept is simple, getting something like this set up for yourself can be tricky. So I'm creating some training, particular around the Attract and Bundle parts that I want to run before the end of the year so you're all set for New Years.

If you'd like to join in on this trainer, simply shoot me an email reply saying something like 'I'd love to join in on the training'

Here's what's happening on Bootcamp Ideas in month:

๐Ÿซ Continued Education: Looking for a Black Friday promo? I'm opening early access of something called The Trainer's Vault. It includes workout plans, bootcamp drills and growth ideas. If you want a peek, check it out.

๐Ÿ› ๏ธ BootCraft: This month on BootCraft I've done something new! It's a completely done-for-you plan for the month of December with suggested hand-picked workouts and notes of what to focus on each week. I hope it's arrived just in time to help you navigate this crazy time of year. Check out the 'Vault' above for a special deal.

๐Ÿ“ฑ Socials: Last week I mentioned my next marketing experiment would be on YouTube. Well, my first video is up! It's a workout idea called Mini Circuits. Give it a good watch and leave me a comment ๐Ÿ˜Š

๐Ÿ” Blast From the Past: Bootcamp Games: 3 Fun Drills to Use in Your Workoutsโ€‹

Fitness Trainer Joke of the week:

Whatโ€™s a vampireโ€™s least favorite workout?

CrossFit

And with that, have a great weekend!

Kyle Woodโ€‹
Certified PT and Official Alphabetizer at Bootcamp Ideas
kyle@bootcampideas.com | bootcampideas.com

P.S. Feeling uninspired with your workouts lately? Grab yourself a copy of Ready To Go which features 52 fresh warm up ideas.

โ€‹

I loved using the 1,2,3 warm up game. Iโ€™ve done it many times with my seniors classes, but never thought about doing it with my not so seniors! We had such a laugh - definitely going to be using this more.

Bekki Monger

Kyle Wood | Bootcamp Ideas

Workout ideas and tips for group fitness instructors and personal trainers. Subscribe to get my weekly ideas.

Read more from Kyle Wood | Bootcamp Ideas

Issue #10 04 July, 2025 A new workshop for coaches and trainers โ†“ Dear Reader, It's been a month since I've sent a newsletter so I'm back today to update you on what's been going on. I'm going to share 2 things with you: Important insights I've had while taking a break Something new I'd like to invite you to Let's get into the deets of these insights. The first week I took off from the weekly grind that of creating content (a thing that seems necessary even for face to face businesses these...

Issue #9 04 July, 2025 Update from Kyle โ†“ Dear Reader, This is going to be a fairly long email so here is the TLDR: Iโ€™m taking a break from updating Bootcamp Ideas for 30 days. That includes new articles, newsletters, courses and podcasts. BootCraft will be running as normal with weekly updates. Iโ€™m doing this to make space for a couple of experiments. Okay, so if youโ€™re wanting to know the reasoning behind this, join me and read on! Group Flow Flop I had been planning to write this exact...

Hey Reader, Today I want to share with you the story of when I nearly lost everything. It was difficult to write this, but I hope it helps a few of you who need to read it. It was the end of 2016, life was great. I was 'crushing it'. After spending some time in the US working solely on Bootcamp Ideas, I was back in Australia being busy. You know, when some asks you 'How are you?' and you say after a short pause 'Busy'. I was running my old bootcamp 7+ sessions per week, growing BootCraft...